The JUST Video Project

In the 1440s, Johannes Gutenberg redefined the printing press, changing the way the world would share information and knowledge. Now, with the technological advancement of digital video production and the Internet, the world is becoming even closer. Just as the price of books and the printed materials dropped when the printing press was developed, today video production and the ability to reach a certain audience via the internet has become easier, cheaper and more accsessable.

What we do

In simple terms, we produce a monthly micro-documentary series about your organization. Each month a new video highlighting or featuring something unique about your work will be shared with the world through your own online channel. Your videos will be educating, assisting, advising,  or announcing your latest works. Simultaneously, your video series will provide opportunities for your organization to gain loyal followers/supporters, be used to make your message go viral, and will become a platform for your organization to fundraise.

Gaining Loyal Supporters: Instead of making a one-time promotional video that is seen once–never bringing people back to your site–our micro-documentary series will provide your viewers something new each month to keep them coming back for more. Your followers will have the option to subscribe to your series, keeping them plugged in and loyal to your work.

Your message going viral: Because you will now be producing new videos each month, you have a better chance of producing something that someone will find so interesting and important that they just have to pass it along to their friends and family via posting your video on their social media networks or by email. Because viewers can almost never resist watching a short video, your series will become an extremely efficient way of reaching people.

Platform for raising funds: Once your video series is up and running, you can now find sponsors for each video or for the entire series. Sponsor information can be embedded in each video and in turn not only pay for the video production but also diversify your fundraising.

How it Works and Getting Started

Once you are ready to start, your video segments will be produced in the following three steps:

1. Produce

2. Edit

3. Deliver

Produce: Once your organization has decided on doing a monthly, weekly, or daily program, the next step is to discuss the type of program you want to produce. We will have a producer contact your organization and through email or phone correspondence we will begin to coordinate the details for the content of each segment. We will assist your organization in co-producing or writing each segment. Your organization will have to decide on the appropriate person to host any given segment who will in turn become the co-producer of that segment.

Edit: Each video segment will be edited into a 2-5 minute segment depending on the amount of information presented. We will also add graphics, customizing your segments to fit your organizational mission. Your logo can also be inserted upon request. Once the video is edited, it will be delivered to you to broadcast on your website. All our videos are encoded for Internet viewing using a format called progressive downloading. Many videos that you watch online are formatted in a streaming process, which can be slow to watch and is quite costly. Just Video s cuts the hassle of this additional cost and work by producing a video that will start to play seconds after viewers click on the onscreen download option.

Deliver: Once your video is edited and ready to be delivered, we will coordinate with your webmaster and FTP each segment to your organization’s website. If you do not have a webmaster or need assistance in managing the delivery or posting the videos on your organization’s website, no sweat! Providing full technical support is included in our services. Once you have received your new segment, your organization will own full rights to the product and can email or burn the videos to DVD for other marketing or informational purposes.

Cost

Our JUST Video Project is a way for us to off-shoot the costs of our after-school program as well as provide paid internships to formally incarcerated youth, while simultaneously helping like-minded organizations. You signing up for JUST Video service is a win– win for us all.

For each video including:

-2-5 minuets in length
-Produced
-Shot and Edited
-Encoded and Delivered/Uploaded
-Once every month
Total Cost: $320-$575 plus tax, per video

(we charge using a sliding scale, considering the size of your organization)

We are here to provide a great service to those that dedicate their time and energy to a variety of noble and worthwhile causes. We strongly believe the best deals are the ones on both sides! Creating a loyal viewership with the video segments will systematically have a great impact on your organization’s overall effectiveness month after month.

For any additional services that might be required, including more frequent or longer segments, please contact us to discuss a package deal or rates.